Distribution playbooks for first-time founders.
Five 30-day plans for the channels first-time founders actually pick first: Reddit, cold outreach, Twitter, SEO, and Product Hunt. Each playbook ends with one experiment you can run this week, with the kill threshold attached.
- DP-001// PLAYBOOKSNew · just shipped
Reddit for first-time founders: the subreddit playbook
Reddit punishes self-promotion and rewards usefulness. Here is the 30-day playbook for a first-time founder figuring out whether Reddit can be the channel that brings the first hundred users.
7 min readRead - DP-002// PLAYBOOKSNew · just shipped
Cold outreach for founders: the 50-message playbook before you scale
Cold outreach gets a bad name because most founders run it like spam. Here is the 50-message version that produces real conversations and tells you in 30 days whether the channel works.
7 min readRead - DP-003// PLAYBOOKSNew · just shipped
Twitter (X) for first-time founders: build in public without being annoying
Build-in-public turns most founder timelines into a graveyard of MRR screenshots nobody reads. Here is how a first-time founder uses Twitter as a distribution channel, not a vanity loop.
7 min readRead - DP-004// PLAYBOOKSNew · just shipped
SEO for first-time founders: the four pages that earn their keep
Most founder SEO advice tells you to publish 100 blog posts. Here is the smaller plan: four pages that earn their keep, picked for first-time founders who do not have content time to burn.
7 min readRead - DP-005// PLAYBOOKSNew · just shipped
Product Hunt for first-time founders: a 60-day pre-launch playbook
A Product Hunt launch is one day. The work is the 60 days before it. Here is the pre-launch playbook a first-time founder runs from zero, with kill criteria you can defend.
7 min readRead