Growth fundamentals, before the field guide.
Seven short lessons for people who have never done marketing or growth before. What it is, who your customer is, the four ways products grow, and why running experiments is the only honest way to do any of it. Read in order. Then start the digital marketing field guide.
- GF-001// BASICSNew · just shipped
Why every product needs marketing, even the great ones
A great product is not enough. If nobody hears about it, nobody buys it. This is what marketing actually is, written for people who have never done it.
9 min readRead - GF-002// BASICS
Who is your customer? The first question, answered properly
Before channels, before copy, before any of it: who is the person you are building for? "Everyone" is the wrong answer. Here is how to find a better one.
10 min readRead - GF-003// BASICS
The four approaches to growth: sales-led, marketing-led, product-led, community-led
Most companies pick a growth approach by accident, then wonder why it does not work. Here is the map: four approaches, the trade-offs, and how to pick.
11 min readRead - GF-004// BASICS
What is growth product development, and why your roadmap needs it
Some teams treat growth as a marketing job. The best teams build it into the product. Here is what growth product development is, in plain language.
11 min readRead - GF-005// BASICS
Customer development, the simple version: how to talk to users without lying to yourself
Most founders ask leading questions, get polite answers, and ship the wrong thing. Here is how to talk to users in a way that actually teaches you something.
10 min readRead - GF-006// BASICS
From idea to your first ten customers: a starter playbook
Going from idea to ten paying customers is a different game from scaling to a thousand. Here is the order of operations for the first ten.
12 min readRead - GF-008// BASICSNew · just shipped
Your first 100 users: a 60-day experiment plan
You have ten customers. Now what? Here is a 60-day plan, structured as experiments you can run alone, that gets a bootstrapped founder to user 100 without burning out or guessing.
14 min readRead - GF-007// BASICS
Why experimentation is the only honest way to grow
Opinions are cheap. Evidence is rare. Here is why experimentation is the difference between guessing and growing, written for someone about to run their first one.
10 min readRead