Convert tests the page.
Xi captures the contract.
Convert.com is a privacy-first on-page A/B testing tool, popular with mid-market CRO teams that need GDPR-compliant testing without an enterprise contract. Xi works above the page: the marketing experiment as a contract, across any channel, with no script and no SDK.
Why teams switch from Convert to Xi
Convert is a thoughtful CRO tool — privacy-conscious, well-documented, fairly priced for mid-market teams. The thing it does well is page-variant testing on web traffic. If most of your experiments are not page variants — and for many marketing teams they are not — you are paying for testing infrastructure you do not use.
- The contract is the unit, not the page. A pricing test, an outbound sequence, a content cadence — none of these fit a page-variant tool. Xi treats them as contracts: hypothesis, metric, kill threshold, end date.
- Zero on-page footprint. No JS snippet, no consent flag, no flicker, no perf hit. Privacy-first by absence rather than by configuration.
- A free plan that does not tier you out. Convert offers a 15-day trial; Xi offers an unlimited free plan with no card.
- The agent runs it. Claude or Cursor can commit experiments via the Xi MCP server, log values on a cadence, and confirm verdict against the threshold.
If your testing budget is mostly web pages, Convert is a fine choice. If it is not, switch.
2 つのツールが本当に違うのはどこか。
それぞれのツールが正解になるとき。
- You run on-page A/B tests and need GDPR-compliant cookie behavior out of the box.
- You want a transparent, privacy-conscious CRO tool with strong documentation and support.
- Your experiments live on the website and the page is the thing you are optimizing.
- You want heatmaps, recordings, and tests in the same tool.
- Your experiments are not page variants: paid, content, outbound, pricing, onboarding.
- You want zero script on the page and zero SDK in the codebase.
- You want one archive that holds every experiment, not a separate dashboard per surface.
- You want an agent to commit and decide experiments via MCP.
よくある質問、短い答え。
How is Xi different from A/B testing tools?
A/B testing tools optimize one surface, usually a landing page or email. Xi runs experiments across any channel (paid, content, outbound, pricing, onboarding) by capturing the contract (hypothesis, metric, kill threshold, end date) instead of mounting a JavaScript test on a page.
Can I use Xi alongside Convert?
Yes. Use Convert for the on-page CRO it is built for: hero copy, layout, CTA placement, form variants. Use Xi for the marketing experiments that do not fit a page.
Does Xi handle GDPR and privacy?
Xi has zero presence on your pages — there is nothing to consent to. No cookies set on visitors, no tracking script, no fingerprint. Privacy-first by absence.
Do I need to add a script to my site?
No. Xi has zero presence on your pages. You log values manually, via API, or through the Claude MCP integration.