COMPARE // XI VS CONVERT

Convert tests the page.
Xi captures the contract.

Convert.com is a privacy-first on-page A/B testing tool, popular with mid-market CRO teams that need GDPR-compliant testing without an enterprise contract. Xi works above the page: the marketing experiment as a contract, across any channel, with no script and no SDK.

Run your first experimentHow Xi works
MCP for your agents · unlimited archive · no card required
WHY_SWITCH //

Why teams switch from Convert to Xi

Convert is a thoughtful CRO tool — privacy-conscious, well-documented, fairly priced for mid-market teams. The thing it does well is page-variant testing on web traffic. If most of your experiments are not page variants — and for many marketing teams they are not — you are paying for testing infrastructure you do not use.

  • The contract is the unit, not the page. A pricing test, an outbound sequence, a content cadence — none of these fit a page-variant tool. Xi treats them as contracts: hypothesis, metric, kill threshold, end date.
  • Zero on-page footprint. No JS snippet, no consent flag, no flicker, no perf hit. Privacy-first by absence rather than by configuration.
  • A free plan that does not tier you out. Convert offers a 15-day trial; Xi offers an unlimited free plan with no card.
  • The agent runs it. Claude or Cursor can commit experiments via the Xi MCP server, log values on a cadence, and confirm verdict against the threshold.

If your testing budget is mostly web pages, Convert is a fine choice. If it is not, switch.

THE_BREAKDOWN // dimension by dimension

Where the two tools actually differ.

Dimension
Xi
Convert
Unit of work
A contract (hypothesis, metric, kill threshold, end date)
A page variant tested against control with on-page analytics
Scope
Any channel: paid, content, outbound, pricing, onboarding, habits
Web pages, mostly
Setup
Write the contract. No script, no SDK
Install the Convert snippet, build variants in the visual editor
Decision rule
Pre-committed kill and success thresholds, time-bound
Statistical significance on the page variant
Agent / MCP
Remote MCP server. Your agent runs the contract
No native MCP. APIs and integrations
Free plan
Unlimited experiments, unlimited archive, no card required
15-day trial; paid plans afterward
THE_HONEST_TAKE // not every tool fits every job

When each tool is the right call.

Convert is the right call when
  • You run on-page A/B tests and need GDPR-compliant cookie behavior out of the box.
  • You want a transparent, privacy-conscious CRO tool with strong documentation and support.
  • Your experiments live on the website and the page is the thing you are optimizing.
  • You want heatmaps, recordings, and tests in the same tool.
Xi is the right call when
  • Your experiments are not page variants: paid, content, outbound, pricing, onboarding.
  • You want zero script on the page and zero SDK in the codebase.
  • You want one archive that holds every experiment, not a separate dashboard per surface.
  • You want an agent to commit and decide experiments via MCP.
FAQ // the questions buyers actually ask

Common questions, short answers.

How is Xi different from A/B testing tools?

A/B testing tools optimize one surface, usually a landing page or email. Xi runs experiments across any channel (paid, content, outbound, pricing, onboarding) by capturing the contract (hypothesis, metric, kill threshold, end date) instead of mounting a JavaScript test on a page.

Can I use Xi alongside Convert?

Yes. Use Convert for the on-page CRO it is built for: hero copy, layout, CTA placement, form variants. Use Xi for the marketing experiments that do not fit a page.

Does Xi handle GDPR and privacy?

Xi has zero presence on your pages — there is nothing to consent to. No cookies set on visitors, no tracking script, no fingerprint. Privacy-first by absence.

Do I need to add a script to my site?

No. Xi has zero presence on your pages. You log values manually, via API, or through the Claude MCP integration.

Take one idea. Turn it into an experiment.

Free plan, unlimited archive, no card required. See it in Claude / Cursor / Codex in 30 seconds.

Run your first experimentSee all comparisons